Thought Catalog

Thought Catalog
Type of site
Contributor weblog
Available inEnglish
FoundedFebruary 2010 (2010-02)
Headquarters
190 North 10th Street
Brooklyn, New York 11211
,
U.S.
Area servedWorldwide
OwnerThe Thought & Expression Co.
Founder(s)Chris Lavergne
Key peopleChris Lavergne
URLthoughtcatalog.com
AdvertisingYes
RegistrationNo
LaunchedFebruary 1, 2010; 14 years ago (2010-02-01)
Current statusActive

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne.[1] Owned by The Thought & Expression Company, the site attracts 6.6 million monthly unique visitors.[2]

The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records.[3] Thought Catalog started publishing on February 1, 2010.[4] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic.[3]

The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication.[3][5] Thought Catalog receives between 100 and 500 pieces a day via the submission form.[6]

In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing.[7]

Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014."[8][9]

Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014.[10]

  1. ^ Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015
  2. ^ SimilarWeb SimilarWeb. 2023
  3. ^ a b c Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday. June 8, 2015
  4. ^ The Thought & Expression Co. Thought.is. June 7, 2015
  5. ^ SUBMISSIONS Thought Catalog. June 8, 2015
  6. ^ Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
  7. ^ Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
  8. ^ Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015
  9. ^ Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
  10. ^ 2014 30 Under 30: Media Forbes. June 8, 2015