 | |
 Thums Up logo | |
| Type | Cola |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | India |
| Introduced | 1977 |
| Related products | Coca-Cola, Pepsi, Campa Cola |
| Website | coca-cola.com/thums-up |
Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
In 2018, Coca-Cola announced they will launch Thums Up in Bangladesh, Pakistan, Sri Lanka and Nepal.[1] In 2021, the company became a billion-dollar brand in India.[2]
- ^ Balakrishnan, Ravi (2 February 2018). "Coca-Cola to take thumbs up globally; sees India among top 5 market". Economic Times. Retrieved 2023-03-03.
- ^ Tandon, Suneera (2022-02-10). "Thums Up now a $1 bn brand". mint. Retrieved 2022-05-09.