"Time is Money, Efficiency is Life" (Chinese: 时间就是金钱,效率就是生命) is a well-known slogan of Chinese economic reform.[1] It was initially a quote from Yuan Geng who made it public in 1981 as the director of Shekou, Shenzhen.[1][2][3] The slogan is often associated with the "Shenzhen speed".[4] After Deng Xiaoping made an inspection tour to Shenzhen in 1984, the slogan became widely known in China.[4][5]