Toblerone

This article is about the chocolate bar. For the Swiss defensive line, see Toblerone line.

Toblerone
Product typeChocolate bar
OwnerMondelēz International (U.S.)
CountrySwitzerland
Introduced1908; 116 years ago (1908)
Related brandsList of Kraft brands
Previous owners
  • Kraft Foods Inc.
    (1990–2012)
  • Jacobs Suchard AG
    (1982–90)
  • Interfood S.A.
    (1970–82)
  • Tobler
    (1908–70)
Websitetoblerone.co.uk

Toblerone (/ˈtoʊbləroʊn/ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand[1] owned by Mondelez International (originally Kraft Foods). It is produced in Bern, Switzerland,[2] and Bratislava, Slovakia.[3] Toblerone is known for its distinctive shape as a series of joined triangular prisms and lettering engraved in the chocolate.

The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs as Jacobs Suchard, then acquired by Kraft Foods, then by Mondelez International in 2012.[4]

  1. ^ "Brand Family". Mondelezinternational.com. Archived from the original on 19 December 2013. Retrieved 11 February 2016.
  2. ^ "Toblerone FAQs". toblerone.co.uk. Retrieved 27 June 2016.
  3. ^ Koltrowitz, Silke (23 June 2022). "Toblerone loses Swiss exclusivity as production shifts east". Reuters.
  4. ^ Cadbury Moves to Fend Off a Hostile Bid by Kraft Foods at The New York Times, 14 December 2009