Toca Boca

Toca Boca
Company typeSubsidiary
FoundedJuly 18, 2010; 14 years ago (2010-07-18)
Founder
  • Björn Jeffery[1]
  • Emil Ovemar[2]
Headquarters,
Area served
Worldwide
Key people
  • Fredrik Löving
  • (CEO)
  • Emil Ovemar
  • (Head of Toca Boca Studio)
ProductsGames
digital toys
Number of employees
100-150
ParentSpin Master
Websitewww.tocaboca.com

Toca Boca is a Swedish children's mobile video game developer.[3][4] The company is owned by Spin Master and is based in Stockholm, Sweden.

Toca Boca was founded July 18, 2010 by Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group.[5] They released their first application, “Helicopter Taxi” in March 2011.[6][7] Toca Boca's apps has been downloaded more than 400 million times by users in over 238 markets ever since the first launch.[3]

In 2016, Bonnier sold Toca Boca to the Canadian toy and entertainment company Spin Master for SEK 263 million.[8][9] In 2020, Fredrik Löving took over as Toca Boca's new CEO.[10]

  1. ^ "Bonnier: Toca Boca a Hit at the App Store". Bonnier News Press. December 4, 2012. Archived from the original on 31 March 2015. Retrieved January 2, 2013.
  2. ^ "Spelvärldens udda fågel". ICON Magazine. January 30, 2023. Retrieved January 30, 2023.
  3. ^ a b "Spin Master Corp. (2021). Annual Report 2021" (PDF). www.downloads.ctfassets.net.
  4. ^ "Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)". Tech.eu. 2014-05-20. Retrieved 2023-01-27.
  5. ^ Newnham, Danielle (2015-12-13). "The Toca Boca Story". The Startup. Retrieved 2023-01-27.
  6. ^ Sterling, Bruce. "Augmented Reality: Toca Boca Helicopter Taxi". Wired. ISSN 1059-1028. Retrieved 2023-01-27.
  7. ^ Williams, Jenny. "Toca Boca Continues to Deliver Great Apps". Wired. ISSN 1059-1028. Retrieved 2023-01-27.
  8. ^ "Bonnier - Bonnier's App Hit Toca Boca to Get New Owner". Bonnier. Retrieved 2023-01-27.
  9. ^ AB, Breaking Media. "Dokument avslöjar: Så mycket fick Bonnier för Toca Boca". www.breakit.se (in Swedish). Retrieved 2023-01-27.
  10. ^ "Spin Master ramps its game business as toys go digital". VentureBeat. 2020-06-19. Retrieved 2023-01-27.