Tom Hardy (designer)

Tom Hardy
Alma mater
OccupationDesigner, university teacher
Employer
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Tom Hardy (born 1946) is an American design strategist and Professor of Design Management at Savannah College of Art and Design (SCAD).[1][2] As corporate design advisor to Samsung Electronics (1996-2003) Hardy was instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos: "Balance of Reason & Feeling", and building significant global brand equity through judicious use of design strategy and management.[3][4][5] While at IBM (1970-1992), he was an award-winning industrial designer [6][7][8][9][10][11] and later served as corporate head of the IBM Design Program responsible for worldwide brand-design identity.[12][13] His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the iconic ThinkPad.[14][15]

  1. ^ "SCAD Design Management Faculty".
  2. ^ Catalog, Savannah College of Art and Design, 2015-2016. Programs of Study: School of Design, Design Management Program: Faculty, pp.100-03
  3. ^ Cain, G, (2020) Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech, New York: Currency, pp.113-116
  4. ^ Chung, K.; Hardy, T.; So, S., ″Strategic Realization″ [1], Design Management Journal, Winter 2000, pp.65-9
  5. ^ Chung, K.; Freeze, K., "Design Strategy at Samsung Electronics: Becoming a Top-Tier Company″, [2]Design Management Institute Case Study - Harvard Business School Publishing, 2008, p.8
  6. ^ International Information Technology Exhibition: SMAU, (Italy) Industrial Design Award: IBM 5230 Data Collection System/Series 1, 1977. Pizzi, M., Grilli, N., (1998) Thirty Years of SMAU Industrial Design Award, Milano: Amilcare Pizziart grafiche S.p.A., p.28
  7. ^ Annual Design Review,I.D. Magazine, Product design award: IBM 5230 Data Collection System/Series 1, 1977, p.110
  8. ^ Industrial Design Excellence - Gold IDEA. Industrial Designers Society of America, Product design award: IBM 5120 Computing System, 1980, p.3
  9. ^ 27th Annual Design Review.I.D. Magazine, Product design award: IBM 5120 Computing System/Series 1, 1981, pp.44-5
  10. ^ 29th Annual Design Review.I.D. Magazine, Product design award: IBM System 23-Adjustability Model, 1983, p.37
  11. ^ iF, Die Gute Industrieform. Hannover Messe (Germany), Product design award: IBM System 23-Adjustability Model, 1983, p.98
  12. ^ Nussbaum, B., ″Hot Products: Smart Design is the Common Thread″, [3]Business Week, June 7, 1993, pp.5, 6
  13. ^ Bruce, M.; Jennaker, B., (1998) Management of Strategic Alliances, Sakakibara, K., New York: John Wiley & Sons, Chapter 4.
  14. ^ Hardy, T., "Rebuilding Trust: Design Saves the Brand″, [4]Innovation, Summer 1998, pp.39-43
  15. ^ Sakakibara, K., "IBM ThinkPad 700C Notebook Computer Case″, Centre for Design Management - London Business School, 1994, pp.25-9, 30-9, 40