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Tony Schwartz | |
|---|---|
| Born | Anthony Schwartz August 19, 1923 New York City, New York, US |
| Died | June 15, 2008 (aged 84) New York City, New York, US |
| Website | tonyschwartz |
Tony Schwartz (August 19, 1923 – June 15, 2008) was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound", he is perhaps best known for his role in creating the controversial "Daisy" television advertisement for the 1964 Lyndon B. Johnson campaign.