 North American and South American logo for the Nintendo DS | |
| Produced by | Nintendo |
|---|---|
Touch! Generations[a] is a brand created by Nintendo to denote games on the Nintendo DS and Wii that are intended to appeal to a broader audience (mainly adults and the elderly) than the traditional gamer. Nintendo originally introduced the brand in Japan in April 2005; it was subsequently introduced in North America and Europe in June 2006. Nintendo retired the brand with the launch of the Nintendo 3DS in 2011, six years after its introduction.[1] Despite this, some games that were introduced under the brand continue to receive follow-up entries on the contemporary and future Nintendo consoles.
The Touch! Generations brand was initially conceived in Japan as a response to the country's faster population aging rate compared to Western regions, with Nintendo seeking to attract non-traditional gamers to supplement their shrinking target market of hardcore gamers.[2]
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- ^ "Iwata Asks: Nintendo 3DS". 20 January 2011. p. 10. Retrieved 20 January 2011.
Iwata:But we decided that, whereas before we had established a Touch! Generations brand, created special corners in shops and used a special logo, the company has decided not to use this brand name for Nintendo 3DS
- ^ Kalning, Kristin (14 November 2006). "Games: They're not just for kids anymore". NBC News. Archived from the original on 4 September 2023. Retrieved 4 September 2023.