Tough Mudder

Tough Mudder
TypeMud run obstacle course race endurance events
HeadquartersBrooklyn, NY
Website

Tough Mudder is an endurance event series in which participants attempt 10-to-12-mile-long (16 to 19 km)[1] obstacle courses. It was co-founded by Will Dean and Guy Livingstone.[2] The obstacles often play on common human fears, such as fire, water, electricity and heights.[3]

The first Tough Mudder challenge was held in the United States in 2010,[4] on a ski hill in Allentown, Pennsylvania.[5] As of 2016, more than three million people worldwide have participated in Tough Mudder events.[6]

In January 2020, the Tough Mudder was petitioned for involuntary Chapter 11 bankruptcy by creditors Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc.[7][8]

Spartan Race acquired Tough Mudder, which had been forced into involuntary bankruptcy proceedings, in February 2020. Spartan Race purchased Tough Mudder assets for $700,000 and the assumption of debts, including honoring prepaid tickets, which was approved by the bankruptcy court for the District of Delaware.[9] As of January 2024, 19 Tough Mudder events were scheduled for the remainder of the year in the United States and Canada.[10]

  1. ^ "How to build a $100 million company out of mud". CNN Money. November 12, 2015.
  2. ^ "How Two Englishmen Turned A Grueling Endurance Competition Into A Global Craze". Business Insider. July 11, 2014.
  3. ^ "Brian Kilmeade Gets Dirty in the Tough Mudder Challenge on 'Fox and Friends' Set". Fox News. May 18, 2012. Archived from the original on May 12, 2013.
  4. ^ "The Tough Mudder: 'The Toughest Race on the Planet'". ABC Nightline.
  5. ^ updated, Kate Johnson last (September 16, 2016). "Tough Mudder Founder Will Dean On Building An Empire". coachmaguk. Retrieved June 27, 2023.
  6. ^ "Inside Tough Mudder's Content Strategy". Digiday. May 17, 2016.
  7. ^ "Tough Mudder Creditors Try to Put Race Company in Bankruptcy". Yahoo! Finance. Retrieved February 4, 2020.
  8. ^ McNeely, Allison; Church, Steven (January 7, 2020). "Tough Mudder Creditors Try to Put Race Company in Bankruptcy". Bloomberg. Archived from the original on January 12, 2020. Retrieved February 14, 2020.
  9. ^ Church, Steven. "Tough Mudder Sold in Bankruptcy to Rival, Spartan". Bloomberg. Retrieved April 1, 2021.
  10. ^ "Events". Tough Mudder. Retrieved January 6, 2024.