Toy Center

"200 Fifth Avenue" redirects here. For the previous building at that address, see Fifth Avenue Hotel.

40°44′31″N 73°59′22″W / 40.74205°N 73.98945°W / 40.74205; -73.98945

The Toy Center's entrance on Fifth Avenue; the clock seen below is in profile on the right
The sidewalk clock, manufactured in 1909, outside the Toy Center

The Toy Center, also known as the International Toy Center, is a complex of buildings in the Flatiron District of Manhattan, New York City, that for many years was a hub for toy manufacturers and distributors in the United States. It includes two buildings located between 23rd Street and 25th Street across from Madison Square, where Fifth Avenue and Broadway cross. The American International Toy Fair, the industry's major annual trade show, is held annually in February at both the Toy Center and the Javits Center on 34th Street. The building also serves as the corporate headquarters of luxury retailer Tiffany & Co.