| Company type | Trade association |
|---|---|
| Industry | Toy industry |
| Founded | 1950 |
| Headquarters | , United Kingdom |
Key people | Alan Simpson, Chairman |
| Website | toyretailersassociation.co.uk |
The Toy Retailers Association (formerly British Association of Toy Retailers) is a trade association that represents its members in the UK & Ireland. It promotes the role of the toy retailer and the value of toys to the consumer. It represents about 75% of the toy trade.[1] The directorate is based remotely in Bodmin, Cornwall.