Toyota Corolla (E10)

Toyota Corolla (E10)
Toyota Corolla (E10) 2-door Sedan
Overview
Model code	E10
Production	November 1966–April 1970[1] July 1968–unknown (Australia)[2]
Assembly	Japan: Takaoka Plant, Toyota City Australia: Port Melbourne, Victoria Canada: Sydney, Nova Scotia (CMI) Malaysia: Shah Alam Philippines: Parañaque Thailand: Samut Prakan
Designer	Tatsuo Hasegawa (1962)
Body and chassis
Body style	2/4-door sedan 2-door coupe 3-door van/wagon
Layout	FR layout
Powertrain
Engine	1.1 L K I4 1.2 L 3K I4
Transmission	4-speed manual 2-speed A20 automatic
Dimensions
Wheelbase	2,285 mm (90.0 in)
Length	3,845 mm (151.4 in)
Width	1,485 mm (58.5 in)
Height	1,380 mm (54.3 in)
Chronology
Predecessor	Publica
Successor	Corolla E20

The Corolla E10 was the first generation of cars marketed by Toyota under the Corolla name.

The Corolla was launched in Japan in November 1966 at a Japanese dealership sales channel called Toyota Corolla Store. Eiji Toyoda said it took hard work to create popular demand, and disputed that Toyota rode a wave of private car ownership that was taking off in the mid-1960s. The Corolla's major competitor was the Datsun 1000, released a few months earlier, along with the Subaru 1000 earlier in May. Its companion, the Toyota Sprinter, was sold at a different dealership sales channel called Toyota Auto Store. The Corolla's development was largely influenced by the success and lessons learned from an earlier, smaller vehicle called the Toyota Publica, which used an air-cooled two-cylinder, boxer engine, inspired by the Citroën 2CV. The dealership that was named after the Corolla in Japan was previously known as the Toyota Public Store, to sell the Publica.