Toys "R" Us

For the Canadian expansion, see Toys "R" Us Canada.

Toys "R" Us
Company typeSubsidiary
IndustryRetail
Founded
(original)
August 2021; 3 years ago (2021-08) (revival)
FounderCharles Lazarus (original)
WHP Global (revival)
DefunctApril 21, 2018; 6 years ago (April 21, 2018) in Germany, Austria and Switzerland (original)
April 24, 2018; 6 years ago (April 24, 2018) in United Kingdom (original)
June 29, 2018; 6 years ago (June 29, 2018) in United States (original)
August 5, 2018; 6 years ago (August 5, 2018) in Australia (original)
June 19, 2019; 5 years ago (June 19, 2019) in France (original)
FateBankruptcy (original)
Headquarters
5 Wood Hollow Road Parsippany-Troy Hills, NJ
,
United States
Number of locations
4 stores (451 stores inside Macy's)
Area served
Worldwide
Products
  • Toys
  • Clothing
  • Baby products
  • Video games
Parent
Divisions
  • Babies "R" Us (1996–2018; relaunch (2023–present) United States; 1996–present international)
  • Kids "R" Us (1983–2004)
Websitetoysrus.com

macys.com/toysrus (shopping)

trukidsbrands.com (corporate)
Toys "R" Us in Macy's Philadelphia flagship, February 4, 2024

Toys "R" Us[nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

While originally considered a category killer,[1] the rise of mass merchants and online retailers cost Toys "R" Us its share of the toy market. The company was further hampered by a significant debt load, the result of a leveraged buyout organized by private equity firms, Kohlberg Kravis Roberts, Bain Capital and real estate firm Vornado.[2] The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.

In August 2021, WHP Global announced that Toys "R" Us would be opening over 400 stores within Macy's starting in 2022.[3] The flagship store is located in New Jersey at the American Dream shopping and entertainment complex.[4][5][6] A second flagship store was opened inside the Mall of America in Bloomington, Minnesota, in November 2023.[7]


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  1. ^ Dunne, Patrick; Lusch, Robert; Carver, James. Retailing.
  2. ^ Isidore, Chris (March 15, 2018). "Amazon didn't kill Toys 'R' Us. Here's what did". CNNMoney. Retrieved June 7, 2019.
  3. ^ Thomas, Lauren (August 19, 2021). "Toys R Us is coming to more than 400 Macy's stores next year". CNBC. Retrieved October 13, 2022.
  4. ^ "Toys 'R' Us opening flagship store at American Dream in New Jersey this weekend". ABC7 New York. December 17, 2021. Retrieved October 13, 2022.
  5. ^ "American Dream". American Dream. Retrieved October 13, 2022.
  6. ^ King, Rebecca; Cattafi, Kristie (December 15, 2021). "A first look inside the new Toys R Us in American Dream mall". NorthJersey.com. Retrieved October 13, 2022.
  7. ^ Rantala, Jason (November 17, 2023). "Toys "R" Us opens flagship store in Mall of America". CBS News. Minnesota, US. Retrieved December 11, 2023.