Tradwife

A tradwife (a neologism for traditional wife or traditional housewife)[1][2][3] is a woman who believes in and practices traditional gender roles and marriages. Some may choose to take a homemaking role within their marriage,[2] and others leave their careers to focus on meeting their family's needs in the home.[2][4]

According to Google Trends, online searches of the term tradwife began to rise in popularity around mid-2018 and reached high levels during the early 2020s.[5] The traditional housewife aesthetic has since spread throughout the Internet in part through social media featuring women extolling the virtues of behaving as the ideal woman.[6][7]

  1. ^ Malvern, Jack (January 25, 2020). "'Tradwife' is there to serve". The Times. Archived from the original on March 13, 2022. Retrieved June 1, 2021.
  2. ^ a b c Rob Brown (January 17, 2020). "'Submitting to my husband like it's 1959': Why I became a #TradWife". BBC News. Archived from the original on January 17, 2020. Retrieved January 17, 2020. ... growing movement of women who promote ultra-traditional gender roles ... images of cooked dinners and freshly-baked cakes with captions ... A woman's place is in the home ... Trying to be a man is a waste of a woman ... particularly controversial because of its associations with the far right....
  3. ^ Norris, Sian (May 31, 2023). "Frilly dresses and white supremacy: welcome to the weird, frightening world of 'trad wives'". The Guardian. ISSN 0261-3077. Archived from the original on May 31, 2023. Retrieved May 31, 2023.
  4. ^ Leidig, Eviane (September 19, 2023). The Women of the Far Right: Social Media Influencers and Online Radicalization. Columbia University Press. p. 50. ISBN 978-0-231-55830-3.
  5. ^ "Google Trends". Google Trends. Archived from the original on January 16, 2023. Retrieved January 16, 2023.
  6. ^ Annie Kelly (June 1, 2018). "OPINION: The Housewives of White Supremacy". The New York Times. Archived from the original on January 22, 2020. Retrieved January 17, 2020. ...Enter the tradwives. Over the past few years, dozens of YouTube and social media accounts have sprung up showcasing soft-spoken young white women who extol the virtues of staying at home, submitting to male leadership and bearing lots of children — being "traditional wives." ...
  7. ^ Wang, Amy X. (August 20, 2024). "Who's Afraid of the Big, Bad Tradwife?". The New York Times. Why women who dress up as 1950s homemakers are driving the internet insane.