In the social context of dating, treating is the practice of providing companionship and intimate activity in exchange for entertainment outings, gifts, and other items of monetary value.[1] The activity was prevalent in the large urban areas of the United States from the 1890s to the 1940s and was most commonly engaged in by young working-class women. As treating became more widespread, the activity acquired the label "charity," and the young women who engaged in the more risqué aspects of the practice were often called charity girls.[2][3]
Although some reformers in the early 20th century equated treating with prostitution, the young women who engaged in the activity strongly rejected this view and drew sharp distinctions between the two. As social dating between the sexes became more standard in the 1920s, treating began to blend with the system of dating and by the 1940s the specific language of treating had largely disappeared.