Trix (cereal)

Trix
Trix – Naturally and Artificially Fruit Flavored Sweetened Corn Puffs, with milk
Product typeBreakfast cereal
OwnerGeneral Mills
Nestlé (Latin America and Asia and Europe)
CountryUnited States
Introduced1954; 70 years ago (1954)
Related brandsKix
MarketsGlobal
Websitegeneralmills.com/trix

Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.

The Trix trademark is also used by Yoplait (a yogurt company, mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children.