Formation | 1999 |
---|---|
Type | Nonprofit organization |
Purpose | Tobacco control, community outreach, research, smoking cessation, public health |
Headquarters | Washington, D.C., U.S. |
Location |
|
Key people | Kathy Crosby, CEO and president Mike Moore, chair, board of directors |
Staff | 133 (2017) |
Website | truthinitiative.org |
Formerly called | American Legacy Foundation (1999–2015) |
Truth Initiative (formerly the American Legacy Foundation or Legacy)[1][2] is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco".[3] It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry.[4] Truth Initiative is best known for its youth smoking prevention campaign.[5][6][7] Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models.[8] The organization changed its name from the American Legacy Foundation to Truth Initiative on September 8, 2015, to align its name with that of its Truth campaign.[9] As of 2016, the organization had more than $957 million in assets[10] and a staff of 133 based primarily in its Washington, D.C., office.