Truth Initiative

Truth Initiative
Formation1999; 25 years ago (1999)
TypeNonprofit organization
PurposeTobacco control, community outreach, research, smoking cessation, public health
HeadquartersWashington, D.C., U.S.
Location
  • United States
Key people
Kathy Crosby, CEO and president Mike Moore, chair, board of directors
Staff
133 (2017)
Websitetruthinitiative.org
Formerly called
American Legacy Foundation (1999–2015)

Truth Initiative (formerly the American Legacy Foundation or Legacy)[1][2] is a nonprofit tobacco control organization "dedicated to achieving a culture where all youth and young adults reject tobacco".[3] It was established in March 1999 as a result of the Tobacco Master Settlement Agreement between the attorneys general of 46 states, the District of Columbia and five United States territories, and the tobacco industry.[4] Truth Initiative is best known for its youth smoking prevention campaign.[5][6][7] Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital cessation and prevention products, including through revenue-generating models.[8] The organization changed its name from the American Legacy Foundation to Truth Initiative on September 8, 2015, to align its name with that of its Truth campaign.[9] As of 2016, the organization had more than $957 million in assets[10] and a staff of 133 based primarily in its Washington, D.C., office.

  1. ^ Departments of Labor, Health and Human Services, Education, and Related Agencies Appropriations
  2. ^ PR Week (US) (March 5, 2007): p06.
  3. ^ "Our Mission". Truth Initiative. Retrieved 2017-07-03.
  4. ^ "Inside the hidden world of thefts, scams and phantom purchases at the nation's nonprofits". Washington Post. Retrieved 2017-07-03.
  5. ^ Farrelly, Matthew C.; Nonnemaker, James; Davis, Kevin C.; Hussin, Altijani (2009-05-01). "The Influence of the National truth Campaign on Smoking Initiation". American Journal of Preventive Medicine. 36 (5): 379–384. doi:10.1016/j.amepre.2009.01.019. ISSN 0749-3797. PMID 19211213.
  6. ^ Holtgrave, David R.; Wunderink, Katherine A.; Vallone, Donna M.; Healton, Cheryl G. (2009-05-01). "Cost–Utility Analysis of the National truth® Campaign to Prevent Youth Smoking". American Journal of Preventive Medicine. 36 (5): 385–388. doi:10.1016/j.amepre.2009.01.020. ISSN 0749-3797. PMID 19211214.
  7. ^ Joe Stephens and Mary Pat Flaherty for the Washington Post. October 26, 2013 Inside the hidden world of thefts, scams and phantom purchases at the nation’s nonprofits
  8. ^ "Our Mission". Truth Initiative. Retrieved 2017-07-04.
  9. ^ "How The Truth Campaign Plans To End Youth Smoking Once And For All". Fast Company. 2015-08-13. Retrieved 2017-07-06.
  10. ^ "2016 Annual Report: How Truth Initiative is working toward a tobacco-free future" (PDF). Truth Initiative. Retrieved 4 July 2017.