Twentysix Gasoline Stations

Twentysix Gasoline Stations
AuthorEd Ruscha
LanguageEnglish
GenreArtists' books
PublisherNational Excelsior Press
Publication date
1963
Publication placeUS
Media typeBook
Pages48
OCLC20409845

Twentysix Gasoline Stations is the first artist's book by the American pop artist Ed Ruscha. Published in April 1963[1] on his own imprint National Excelsior Press,[2] it is often considered to be the first modern artist's book,[3] and has become famous as a precursor and a major influence on the emerging artist's book culture, especially in America.[4] The book delivers exactly what its title promises, reproducing 26 photographs of gasoline stations next to captions indicating their brand and location. From the first service station, 'Bob's Service' in Los Angeles where Ruscha lived, the book follows a journey back to Oklahoma City where he had grown up and where his mother still lived. The last image is of a Fina gasoline station in Groom, Texas, which Ruscha has suggested should be seen as the beginning of the return journey, 'like a coda'.[5]

Originally printed in a numbered edition of 400, a second edition of 500 was published in 1967 and a third of 3000 in 1969.[6] Neither of these later editions was numbered. It has been suggested that these reprints were a deliberate attempt to flood the market in order to maintain the book's status as a cheap, mass-produced commodity.[7] The book originally sold for $3.50.[2] Of the work, Johanna Drucker said:

Ruscha's books combined the literalness of early California pop art with a flat-footed photographic aesthetic informed by minimalist notions of repetitive sequence and seriality....Thirty years later, with a quarter of a century of mainstream artworld activity between, the aspect of shock-effect and humor has diminished somewhat. But in 1962 (sic) this work read against the photographic landscape of highly aestheticized image-making.[8]

  1. ^ Edward Ruscha Editions, Engberg, Phillpot, Walker Art Center, 1999
  2. ^ a b Edward Ruscha Editions, Engberg, Phillpot, Walker Art Center, 1999 Vol2 p60
  3. ^ The Century of Artist's Books, Drucker, Granary, 2004 p11
  4. ^ Printed Matter website Archived 2008-09-28 at the Wayback Machine
  5. ^ 'It was like going out in a certain direction and then backtracking...I wanted something to appear kind of awkward there, almost like a coda' Ruscha, 1963, quoted in Edward Ruscha Editions 1959-1999, Walker Art Center, Vol 2 1999 p63
  6. ^ Twentysix Gasoline Stations, Ed Ruscha, 3rd Edition, 1969
  7. ^ Cara Marsh Sheffler, The Late Edition: Twenty Years of Dissemination at Printed Matter (2005) essay reproduced on Printed Matter Website Archived 2008-09-28 at the Wayback Machine
  8. ^ The Century of Artist's Books, Drucker, Granary, 2004 p76