U-FLY Alliance

U-FLY Alliance
Launch date18 January 2016; 8 years ago (2016-01-18)
Full members4
Destination airports149
Destination countries18
Annual passengers (M)44
Fleet size129
HeadquartersHong Kong
Management
  • Andrew Cowen (CEO)
  • Ma Zhimin (Executive Chairman & President)
Alliance sloganU fly the world


U-FLY Alliance (simplified Chinese: 优行联盟; traditional Chinese: 優行聯盟) was a regional airline alliance based in the Chinese Special Administrative Region of Hong Kong, and made up of low-cost airlines from Hong Kong, Mainland China, and South Korea. Upon founding, it became the world's first alliance of low-cost carriers, formed in January 2016 between founding members HK Express, Lucky Air, Urumqi Air, and West Air.[1] All four founding airlines except HK Express are affiliated with the HNA Group, with a focus on Hong Kong, mainland China, and Southeast Asia, but they were currently seeking new members which are not affiliated with HNA Group.[2] Eastar Jet, a South Korean low-cost carrier, joined the alliance on 27 July 2016. The main founder HK Express withdrew from U-FLY Alliance after becoming a wholly owned low-cost subsidiary of Cathay Pacific, a Oneworld member, and the alliance became inactive (the official website is invalid).

  1. ^ "About Us: U-FLY Alliance". U-FLY Alliance.
  2. ^ "Press Release: HK Express Launch of U-FLY Alliance" (PDF). U-FLY Alliance. 18 January 2016. Retrieved 15 February 2016.