UGG (brand)

For the generic Australian style of sheepskin boot, see ugg boots.

UGG
FormerlyUGG Australia
Company typeSubsidiary
IndustryFashion
Founded1978; 46 years ago (1978) in Santa Monica, California
FounderBrian Smith
Headquarters
34°25′47″N 119°51′43″W / 34.4296°N 119.86202°W / 34.4296; -119.86202
Number of locations
130+ stores
Area served
Worldwide
Products
RevenueIncrease US$2.24 billion (2024)[1]
ParentDeckers Brands
Websiteugg.com

UGG is an American fashion company primarily known for its sheepskin boots, founded in 1978 by Australian surfer Brian Smith in Santa Monica, California. After putting on his pair of Australian sheepskin boots after a chilly late-night surf in Malibu, Smith realized sheepskin boots weren't available in the United States like they were in Australia, giving Smith the idea to create UGG.[2] UGG also sells apparel, accessories,[3] and home textiles.[4]

  1. ^ Cite error: The named reference 10-K was invoked but never defined (see the help page).
  2. ^ Kless, Ed (February 22, 2018). "How the founder of UGG® is helping other entrepreneurs build their businesses, interview with founder Brian Smith". Sage. Retrieved August 25, 2022.
  3. ^ Moore, Booth (September 3, 2020). "Ugg Gets Into Apparel in a More Serious Way With Launch of Seasonal Ready-to-Wear Collection". WWD. Retrieved August 25, 2022.
  4. ^ Forman, Suzy (February 3, 2022). "5 UGG Home Products You Didn't Even Know Existed". Us Weekly. Retrieved August 25, 2022.