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UJFM 95.4 is a Community Radio Station, based at the University of Johannesburg, Bunting Road Campus. Previously known as RAU Radio, the station obtained a four-year community broadcasting licence in February 2004 on the frequency 95.4fm broadcasting under a new name. Broadcasting over a 50 km radius from the campus, the station employs registered students as well as outside presenters. The station aims to allow all staff members to learn and operate within a commercial station environment. Many ex-UJFM staff members have gone on to achieve success on radio and on other various media platforms.[1]
UJFM 95.4 has transformed its on-air programming style and content, from a previously "Rock" music genre, to a commercial feel that includes an eclectic mix of music and talk that is pertinent to a primary target audience between the ages of 16 years and 28 years;[2] reflecting the demographics of the UJ community and serving as an "info-tainment" portal. As the presence of UJFM firmly entrenches itself amongst the 4 campuses of UJ, the voice of UJFM strives to serve as a platform for healthy engagement amongst its community.
In April 2010, UJFM 95.4 moved into its new studios located at the Bunting Road Campus allowing for a professional radio broadcast environment.[3]