| Ulala | |
|---|---|
| Space Channel 5 character | |
&sq=Qlik&lang=&file=File:Ulala-promo-render.png) Official render of Ulala, from 1999 | |
| First game | Space Channel 5 (1999) |
| Created by | Takashi Yuda Tetsuya Mizuguchi Jake Kazdel |
| Designed by | Yumiko Miyabe Tetsuya Mizuguchi Jake Kazdel |
| Voiced by |
|
| Motion capture | Nazu Nahoko |
| Portrayed by | Various
|
| In-universe information | |
| Nationality | Japanese |
Ulala[a] is a fictional character, mascot, and the main protagonist of Sega's Space Channel 5 series. Her character was created by Takashi Yuda, Tetsuya Mizuguchi and Jake Kazdel in the late 1990s and debuted in December 1999 with the release of Space Channel 5.
Within the fictional universe of Space Channel 5, Ulala is a reporter for the titular news channel and recurring savior of the galaxy who defeats alien forces with dance moves, alongside rival reporters Pudding and Jaguar. She is assisted by her boss Fuse during live broadcasts and is credited as the most well-known reporter in the Milky Way by her fans and crew members. Ten years prior to the Morolian Invasion of 2499, Ulala was the sole survivor of a deadly spaceship accident that resulted in the death of everyone aboard, including her parents. She was rescued by former Channel 5 reporter Jaguar and later influenced her to become a journalist. Ten years later, Ulala is the star of Ulala's Swingin' Report Show and is determined to solve the mystery of the abrupt alien invasion while taking part in dance battles against rival reporters.
Ulala's reception remains generally positive among video game journalists and critics. Due to her popularity during the 2000s, Ulala was featured in several other Sega-published video games, as well as promotional material in other media, which included television appearances, several lines of collectible merchandise of the character, and video game cameos. She also served as a mascot for the Sega Dreamcast before its discontinuation. In more recent years, Ulala is often regarded as one of Sega's greatest characters, and a video game icon, by both the fanbase and critics alike.
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