 | |
| Company type | Subsidiary |
|---|---|
| Industry | Manufacturing |
| Founded | 1892 |
| Headquarters | Greenville, South Carolina, , USA |
Area served | North America |
| Products | Tires, Footwear, Explosives, Ammunition, Chemical weapons |
| Parent | Michelin (1990–present, North America, Peru and Colombia) Continental AG (1979–present, rest of world) |
| Website | www www |
The company formerly known as the United States Rubber Company, now Uniroyal, is an American manufacturer of tires and other synthetic rubber-related products, as well as variety of items for military use, such as ammunition, explosives, chemical weapons and operations and maintenance activities (O&MA) at the government-owned contractor-operated facilities.[1] It was founded in Naugatuck, Connecticut, in 1892. It was one of the original 12 stocks in the Dow Jones Industrial Average,[2] and became Uniroyal, Inc., as part of creating a unified brand for its products and subsidiaries in 1961.
The company's long-lived advertisement slogan was "United States Tires are Good Tires."[3] One of Uniroyal's best-known tires is the Tiger Paw introduced in the 1960s and included as original equipment for that decade's muscle cars such as the Pontiac GTO, which itself was promoted as The Tiger during its early years.[citation needed] Today, Uniroyal still uses the Tiger Paw brand name in its tire line.
In 1990, Uniroyal was acquired by French tire maker Michelin and ceased to exist as a separate business. Today around 1,000 workers in the U.S. remain employed by Michelin to make its Uniroyal brand products. While in North America, Colombia and Peru, the Uniroyal brand has been owned by Michelin since 1990, outside those regions, the Uniroyal brand has been owned by Continental AG since 1979 following their acquisition of Uniroyal Europe, formerly known as Englebert.
- ^ Defense Procurement. // Defense Industry Bulletin, November 1966, p. 43.
- ^ "The Dow 1896-1909: What happened to the original 12 companies in the DJIA?". Dow Jones Indexes. Archived from the original on January 16, 2014. Retrieved March 13, 2012.
- ^ Babcock 1966, p. 97.