Universal Cycles

Universal Cycles, founded in Basildon, Essex, England, in 1977, is a supplier of bicycles and accessories. The company introduced the Silver Fox brand to the UK, and in 2001 acquired the mountain bike manufacturer Muddy Fox.[1]

Since April 2009 Universal has operated as a majority-owned subsidiary of Sports Direct.[2]

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  2. ^ Cite error: The named reference Bloomberg was invoked but never defined (see the help page).