Upfront Ventures

Upfront Ventures
Company typePrivate
IndustryVenture Capital
Founded1996
FoundersYves Sisteron, Steven Dietz, Steve Lebow
HeadquartersSanta Monica, CA, U.S.
Key people
Mark Suster
Yves Sisteron
Kara Nortman
Websitewww.upfront.com

Upfront Ventures, formerly known as GRP Partners, is a Santa Monica-based venture capital firm that invests in early-stage technology companies. It is one of the largest venture capital firms in Los Angeles, with $2 billion in total raised funds.[1][2][3] Since its founding in 1996, Upfront Ventures has invested in more than 200 companies, with notable exits including Ulta,[4] Overture,[5] PayPal Credit,[6] TrueCar, Disney Digital Network, Kyriba,[7] and Ring.

  1. ^ Cite error: The named reference Decode was invoked but never defined (see the help page).
  2. ^ Dave, Paresh (July 4, 2017). "Upfront Ventures, L.A. County's biggest venture capital firm, just got bigger". The Los Angeles Times.
  3. ^ Chang, Andrea (June 8, 2015). "L.A.'s tech industry is booming, but how big is it?". The Los Angeles Times.
  4. ^ Cite error: The named reference dnyt was invoked but never defined (see the help page).
  5. ^ Grant, Rebecca (June 27, 2013). "L.A.-based GRP Partners closes new $200M fund, rebrands as Upfront". Venture Beat.
  6. ^ Lawler, Ryan (2013). "GRP Partners Raises $200 Million Fund, Nabs New Office Space And Rebrands As Upfront Ventures". Tech Crunch.
  7. ^ "Kyriba Investment Lands Bridgepoint With Majority Stake". Pymnts. March 26, 2019.