Upwave

Upwave
Company typePrivate
Industry
Founded2012; 12 years ago (2012)
FounderChris Kelly
Headquarters
San Francisco, California
,
United States
Area served
Global
Key people
  • Chris Kelly, CEO
  • James W. Warner, CTO
Products
  • Survey Respondents
  • B2B Market Research
  • Trackers
  • Market Research
  • Segment Surveys
  • Consumer Research
Services
  • Brand Intelligence
  • Market Research
  • Ad Effectiveness
  • Consumer Feedback
Websitewww.upwave.com

Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California. It is the leading Analytics Platform that provides software and data to plan, measure and optimize brand marketing. Upwave rebranded from Survata in September 2020.[1][2] Upwave’s data has been featured in outlets such as Forbes, CBS News, The New York Times, Los Angeles Times and USA Today.[3] The company rebranded from Survata to Upwave in September 2020.[4]

  1. ^ "Dotdash Buys Serious Eats And Simply Recipes; Ad Industry Groups Agree On How to Define Hate". AdExchanger. 2020-09-23. Retrieved 2021-06-15.
  2. ^ "Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager". www.mediapost.com. Retrieved 2021-06-15.
  3. ^ Tobin, Ben. "It's not just you: 4 in 5 Americans stressed out from poor office communication". USA TODAY. Retrieved 2021-06-15.
  4. ^ "Daily Research News Online no. 30324 - Survata Rebrands as Upwave, Unveils Google Integration". www.mrweb.com. Retrieved 2021-12-12.