 | |
| Company type | Subsidiary |
|---|---|
| Industry | Apparel |
| Founded | 1989 |
| Headquarters | Toronto, Ontario, Canada |
| Products | Men's and Women's clothing, jeans, shoes, and fashion accessories. |
| Parent | YM Inc. (2012–present) |
Urban Behavior also spelled Behaviour is a unisex apparel retailer in Canada with a focus on club wear.[1] The chain was founded in 1989 by Arif Noor.[2] and has since been acquired by YM Inc.
The store is mostly popular with people trying to keep up with today's fashion trend. Urban Behavior's target market are teenage to young adult consumers with focus on affordability.[3]
- ^ "Urban Behaviour is style..." Archived from the original on 2008-06-15. Retrieved 2008-07-02.
- ^ The Internet Fashion Database Archived 2011-05-14 at the Wayback Machine Retrieved and verified on 2011-05-29
- ^ "Company website". Archived from the original on 2008-12-20. Retrieved 2008-10-18.