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| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1996 |
| Founder | Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward |
| Headquarters | , |
Area served | Worldwide |
Key people | |
| Products | Cosmetics and beauty products |
| Parent | L'Oréal |
| Website | urbandecay.com |
Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.[1]
Current products include lip, eye, complexion and body products.[2] They are best known for their Naked collection, which includes 12 different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup.[3] Its products are sold at large department stores in the United States, such as Macy's, Sephora, Ulta, Nordstrom, and from the official website,[4][5] as well as in several other countries such as Mexico and Germany.[citation needed]
- ^ Daneshkhu, Scheherazade (26 November 2012). "L'Oréal buys Urban Decay cosmetics brand". The Financial Times. Retrieved 9 December 2014.
- ^ "Urban Decay". Retrieved 9 March 2015.
- ^ "Urban Decay - Love to know".
- ^ "Store Locator | Urban Decay". www.urbandecay.com. Retrieved 3 November 2015.
- ^ "Urban Decay Makeup | Nordstrom". Nordstrom. Retrieved 3 November 2015.