Urge (drink)

Urge
TypeCitrus soda
ManufacturerThe Coca-Cola Company
DistributorCoca-Cola Norway
Country of origin Norway
IntroducedApril 1996; 28 years ago (1996-04)[1]
ColorCarotene E160a
VariantsSurge, Urge Uten Sukker (Diet)
Related productsVault
WebsiteUrge

Urge is a citrus-flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden.[2][3] It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997.[4] Urge was discontinued in Denmark and Sweden in 2001.[5] In Norway, Urge sales increased greatly over the years reaching a market share near 10%[6] despite receiving no marketing since its initial launch.[citation needed]

  1. ^ Gleason, Mark (23 December 1996). "Coca-Cola faces uphill scramble with Surge intro". Advertising Age. Retrieved 3 December 2014.
  2. ^ Collins, Glenn (16 December 1996). "Coca-Cola, in Direct Attack on Pepsi, to Introduce Challenger to Mountain Dew". The New York Times. Retrieved 3 December 2014.
  3. ^ Millman, Nancy (17 December 1996). "Coke Surges into Pepsi's Mountainous Dew Territory". Chicago Tribune. Retrieved 3 December 2014.
  4. ^ Cite error: The named reference urge was invoked but never defined (see the help page).
  5. ^ Foght, Thomas (16 September 2014). "Coca-Cola giver comeback til kult-sodavand fra 90'erne". Metroexpress (in Danish). Retrieved 3 December 2014.
  6. ^ Urge focus group held by Coca-Cola Company 30 April 2007