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There have been several cases of universities, libraries, musea and other archives (from here referred to as 'archives') where the main (or only) contributions of the (single purpose) accounts have been the addition of external links. Often only in external links sections, sometimes as references (but without adding actual content). An increasing number of these link additions are addressed as spam. Though the links as such are not spam in the classical sense of the word, the link additions are un-solicited (see spam).
Even while these links are as such OK (they provide reliable information, often from respected organisations), the way they are added is not, and they are not necessarily appropriate (even if they are on-topic). Often the accounts in this discussion have a conflict of interest, and that should be addressed. It must be said here, these editors are welcome. They are all specialists, and have a lot of data available that can enhance this encyclopedia.
Often these accounts are 'new' (that is, they have not been doing anything else and have not been addressed about the fact that their link additions may be in violation of (some of the) policies and guidelines.) This document tries to summarise why these link additions can be addressed as 'spamming', and why the actions of these accounts may be worth considering.