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The monoculture (also called global monoculture) is a concept in popular culture studies in which facets of popular culture are experienced by everyone at once, either globally or nationally. Critics such as Robert Christgau and Chuck Klosterman have posited that the monoculture existed from the 1960s to the 1990s and early 2000s but had ended by the 21st century, mainly toward the end of the 2010s, due to the rise of streaming media and the fracturing of popular culture. Other critics, like Linda Holmes and Steven Hyden, have suggested that the concept of the monoculture is a myth.