User:Dickiedean

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justAd.TV is a software company specializing in non-linear TV advertising, and was co-founded in 2008 by Yariv Erel (CEO) and Shaher Talmi (VP of Research & Development).

The company was formed to address a major change in the way viewers consume television broadcasts. This began with the development of the Personal Video Recorder (PVR), sometimes called a Digital Video Recorder (DVR). More recently, the main television set and other devices can now be connected to the internet as well as receiving TV broadcasts. Both have a disruptive impact on the effectiveness of the traditional television advertising break.