 The San Francisco location is the Museum's flagship | |
| Established | 2016 |
|---|---|
| Type | Pop-up exhibition |
| Visitors | 500,000 (November, 2017) |
| Director | Maryellis Bunn (Founder) |
| Website | www |
The Museum of Ice Cream is a company that runs interactive retail experiences in major American cities. These "exhibits", typically hosted in storefronts, are ice-cream and candy-themed, with bright colors. The exhibits serve as backdrops for selfies, and the posts made by visitors to Instagram and other social media sites have served to promote the company's offerings. Employees offer visitors tastings throughout. Tickets must be purchased in advance for specific time slots online only.
The company does not produce "museums" in the traditional sense; the word was chosen for the original, temporary art exhibition because it was "something people would understand".