A user review is a review conducted by any person who has access to the internet and publishes their experience to a review site or social media platform following product testing or the evaluation of a service.[1] User reviews are commonly provided by consumers who volunteer to write the review, rather than professionals who are paid to evaluate the product or service. User reviews might be compared to professional nonprofit reviews from a consumer organization, or to promotional reviews from an advertiser or company marketing a product. Growth of social media platforms has enabled the facilitation of interaction between consumers after a review has been placed on online communities such as blogs, internet forums or other popular platforms.[1]
- ^ a b Yi, Cheng; Jiang, Zhenhui; Li, Xiuping; Lu, Xianghua (2019). "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews". Information Systems Research. 30 (3): 711–725. doi:10.1287/isre.2018.0807. S2CID 200041061. Retrieved October 30, 2020.