 | |
| Industry | Cinema advertising, digital billboards |
|---|---|
| Founded | 1894 |
| Headquarters | Richmond, Victoria |
Area served | Australia, New Zealand |
Key people | Graeme Yarwood (CEO) |
| Products | Val Morgan Outdoor, The Latch |
| Owners | Hoyts |
| Website | www |
The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian advertising company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including Village Cinemas, Event Cinemas, and sister company Hoyts.[1] The company was acquired by the Hoyts Group in 2004.[2]
Val Morgan Outdoor (VMO), operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards. Val Morgan also operates the Australian versions of media websites PopSugar, Thrillist, BuzzFeed, and Fandom through Val Morgan Digital,[3] which also owns media website The Latch.
- ^ "Locations". Val Morgan. Retrieved 2022-02-23.
- ^ Commission, Australian Competition and Consumer (2005-08-08). "Acquirer: Hoyts Corporation Pty Ltd The; Target: Val Morgan Cinema Advertisers, Greater Union Organisation Pty Ltd, Village Cinemas Australia Pty Ltd". Australian Competition and Consumer Commission. Retrieved 2022-02-23.
- ^ Samios, Zoe (2018-09-28). "Val Morgan Group ventures into digital publishing with Fandom deal". Mumbrella. Retrieved 2022-02-23.