Varsity Brands

Varsity Brands, Inc.

Company type	Private
Industry	Academic apparel, sports equipment, cheerleading
Predecessor	Herff Jones, Varsity Spirit
Founded	2014; 10 years ago (2014)
Headquarters	Farmers Branch, Texas , United States
Key people	Adam Blumenfeld, CEO
Products	athletic apparel, athletic footwear, cheerleading apparel, camps, competitive events, graduation products, class rings, yearbooks, jewelry
Owner	KKR (2024–) Bain Capital (2018–2024) Charlesbank (2014–2018)
Number of employees	9,000
Website	www.varsitybrands.com

Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts. It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and competitions in cheerleading; and BSN Sports, a distributor of sports uniforms and equipment.