Veda (company)

Veda Advantage Limited
Company typePublic Listed Company (ASX: VED)
Founded1967
HeadquartersSydney, Australia
ProductsBusiness Services
ParentEquifax
Websitewww.veda.com.au

Veda Advantage was the largest credit reference agency in Australia[1] and New Zealand, before it was acquired by Equifax in February 2016. It provided credit reporting, credit scoring, and marketing analytics services.

The Company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand Company Baycorp in 2001.[2] The name change was prompted by the sale of the Baycorp Collection Services which will retain the Baycorp name. The name change has already been applied to its listing on the Australian Stock Exchange. Veda controlled over 85% of the credit reference market in Australia, as at 2010,[3] holding data on 14 million people.[4]

  1. ^ Cubbage, Christopher; Brooks, David (2012). Corporate Security in the Asia-Pacific Region: Crisis, Crime, Fraud, and Misconduct. CRC Press. p. 109. ISBN 978-1439892275.
  2. ^ Bennett, Adam (25 January 2007). "Baycorp's new owner wants refund". New Zealand Herald. Archived from the original on 8 March 2016. Retrieved 7 September 2012.
  3. ^ Anne, Hyland (16 August 2010). "What is Veda?". Australasian Business Intelligence. Archived from the original on 11 October 2014. Retrieved 7 September 2012.
  4. ^ Rule, James; Greenleaf, Graham (2008). Global Privacy Protection: The First Generation. Edward Elgar Publishing Ltd. p. 146. ISBN 978-1848440630.