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| Product type | Vegan protein powder, protein bars |
|---|---|
| Owner | WM Partners |
| Country | U.S. |
| Introduced | 2001 |
| Previous owners | Danone |
| Website | myvega.com |
Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004.[1] In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.[2]
In 2021 Vega brand was disposed from Danone and sold to WM Partners.[3][4]
- ^ O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
- ^ "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
- ^ Private equity firm to acquire Danone’s Vega brand By Sam Danley, 18 June 2021
- ^ Danone sells Vega brand to US private-equity firm By Dean Best. 17 June 2021