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A vehicle vinyl wrap is the automotive aftermarket practice of completely or partially covering a vehicle's original paint with a vinyl wrap.[1] Generally this vinyl wrap will be a different color or finish like a gloss, matte, chrome or clear protective layer.
The purpose may be for a color change, advertising or custom livery.
Vinyl wraps were first used for advertising, resulting in vehicle becoming essentially mobile billboards. The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements.