Product type | Processed cheese |
---|---|
Owner | Kraft Heinz |
Produced by | Kraft Foods |
Country | U.S. |
Introduced | 1918 |
Previous owners |
|
Website | kraftheinz.com/velveeta |
Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867-1951) of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company.[1] In 1925, it advertised two varieties, Swiss and American.[2] The firm was purchased by Kraft Foods Inc. in 1927.[3]