Venucia

Venucia
Product typeCar marque
OwnerDongfeng Nissan Passenger Vehicle Co, Ltd.
CountryChina
IntroducedSeptember 2010
Discontinuedtoday
Related brandselephants
MarketsChina
Previous owners
  • Dongfeng Nissan Passenger Vehicle Co, Ltd.
  • Dongfeng Venucia Motor Company
Websitehttp://www.venucia.com/
Chinese name
Simplified Chinese启辰
Traditional Chinese啟辰
Literal meaning
  • Morning star[1]
  • Beginning of a new day
Transcriptions
Standard Mandarin
Hanyu PinyinQǐ Chén
Wade–GilesCh'i3 Ch'en2
IPA[tɕʰì tʂʰə̌n]
Wu
RomanizationChi zen
Yue: Cantonese
Yale RomanizationKái sàhn
JyutpingKai2 san4
IPA[kʰɐ̌i sɐ̏n]
Dongfeng Venucia Motor Company
Native name
东风启辰汽车公司
Company typeSubsidiary
IndustryAutomotive
PredecessorVenucia marque division of Dongfeng Nissan
Founded7 February 2017
DefunctDecember 2020
FateMerged back into Dongfeng Nissan
Headquarters,
China
Area served
China
ProductsCars
Production output
Decrease 109,092 (2019)[2]
ParentDongfeng Motor Co., Ltd.

Venucia is a car marque of Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan), a subsidiary of Dongfeng Motor Co., Ltd. The marque was launched in September 2010 by Dongfeng Nissan. From February 2017 until the end of 2020, Venucia was spun off from Dongfeng Nissan as a separate Dongfeng Motor Co., Ltd. subsidiary focused on the marketing and production of cars, with the name Dongfeng Venucia Motor Company.[note 1][3][4][5] In December 2020, Dongfeng Motor Co., Ltd announced it would merge Venucia back into Dongfeng Nissan.

  1. ^ "Dongfeng-Nissan Introduces New Passenger Car Marque: Qichen (Venucia)". ChinaAutoWeb. 8 September 2010. Retrieved 3 March 2018.
  2. ^ "Report on Production and Sales Volume of Dongfeng Motor Group at December 2019" (PDF) (Press release). Dongfeng Motor Group. Retrieved 2 August 2020.
  3. ^ "Dongfeng Venucia Motor Company established to elevate the development". DFL. 7 February 2017. Retrieved 26 February 2018.
  4. ^ "东风启辰汽车公司成立 启辰品牌脱离东风日产独立" [Dongfeng Venucia Motor Company sets up the Venucia marque as a company independent of Dongfeng Nissan]. auto.people.com.cn (in Chinese). People's Daily - Auto Channel. 7 February 2017. Retrieved 26 February 2018.
  5. ^ Li, Fusheng (8 February 2017). "Venucia revs up as independent firm". China Daily. Retrieved 3 March 2018.


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