Verian

Verian
HeadquartersLondon, UK
Key people
Websitewww.veriangroup.com

Verian Group is an independent research, evidence, evaluation, and communications agency, headquartered in Millbank, London, UK.[1] It has offices in continental Europe (Belgium, Denmark, Finland, France, Germany, Lithuania, Norway, Spain, Sweden, the Netherlands), the Asia–Pacific (Australia, India, New Zealand, Singapore), and US.[2] Verian conducts social research, program evaluation, and media analysis for governments, local communities, interest groups, trade unions, NGOs, and private sector organisations.[3][4][5][6] British Politics and Policy, a blog run by the London School of Economics (LSE), evaluated Verian's (then known as TNS BMRB) polling on the run up to the 2016 UK Brexit referendum; Verian was one of a minority to correctly forecast the result and had the lowest bias.[7] Verian's opinion polling for the 2024 United Kingdom general election also came closest to the final result.[8]

  1. ^ "Verian Global Homepage". Retrieved 26 May 2024.
  2. ^ "Office Locations". Verian home page. Retrieved 27 May 2024.
  3. ^ "Evidence for Public Policy". Verian home page. Retrieved 15 June 2024.
  4. ^ "Policy Development and Evaluation". Verian home page. Retrieved 15 June 2024.
  5. ^ "Behavioural and Communications". Verian home page. Retrieved 15 June 2024.
  6. ^ "Political, Opinion and Electoral Advisory". Verian home page. Retrieved 15 June 2024.
  7. ^ "Leave was always in the lead: why the polls got the referendum result wrong". British Politics and Policy at LSE. 5 July 2016. Retrieved 15 June 2024.
  8. ^ Vincent, Jonathan (9 July 2024). "Why did the pollsters overestimate Labour's vote?". Financial Times. Retrieved 9 July 2024.