Veronica is a brand name of successive Dutch commercial and public radio and television broadcasters. It began its life as an offshore radio station, Radio Veronica, on 17 May 1960. The name comes from its first name VRON – Vrije Radio Omroep Nederland (Dutch for 'Free Radio Station [of the] Netherlands'). "Free" was a reference to the laws at the time that did not allow commercial radio broadcasters to operate from a location within the (land) territory of the Netherlands.
Though Veronica's appeal and power have waned, most of the Dutch commercial radio and television landscape has been formed by Veronica and its spin-offs.