Vevo

Not to be confused with Vivo (technology company).
For the service to access Australian visa records, see Visa policy of Australia.

Vevo LLC
Type of site
Online video streaming
Founded2008
HeadquartersNew York City, U.S.
Area servedWorldwide
OwnerEquity:
Alphabet Inc.
Majority:
Universal Music Group
Sony Music
Warner Music Group
Minority:
BMG
Independent record labels
Merlin Network
ONErpm
MNRK Music Group
Vydia
Former:
EMI (majority)
Abu Dhabi Media (majority)
MGM Holdings (minority)
The Recording Academy (minority)
Industry
Multimedia music
Net incomeUS$27.0 million (2022)[1]
URLhq.vevo.com
Launched2009
Current statusAvailable on Pluto TV, Roku, YouTube, and YouTube Premium

Vevo LLC (/ˈviːvoʊ/ VEE-voh, an abbreviation for "Video Evolution", stylized in all caps until 2013)[2] is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, digital video recorders, digital media players, and streaming television services.[3] The service once offered a consumer mobile and tablet app; this was shut down in May 2018 to allow the service to focus on its other platforms.[4]

The service was launched on June 16, 2009,[5] as a joint venture among three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and EMI.[6] In August 2016, Warner Music Group (WMG), the world's third-largest record company, agreed to license premium videos from its artists to Vevo.[7]

Initially, the service hosted only music videos from UMG and SME, syndicated on YouTube and its app,[8] and the advertising revenue was shared by Google and Vevo.[9][10] Originally, WMG was reported to be considering hosting its content on the service after it launched,[11] but formed an alliance with rival MTV Networks (now Paramount Media Networks).[12] In August 2015, Vevo expressed renewed interest in licensing music from WMG[13] and a deal with WMG was completed on August 2, 2016,[7][14] making again the entirety of the "big three" record companies' music available on Vevo.

  1. ^ "Vevo Revenue: Annual, Quarterly, and Historic". zippia.com. December 14, 2021. Retrieved January 23, 2024.
  2. ^ Spruch, Kirsten (March 27, 2018). "There Goes Vevo's Identity: YouTube Merges Vevo Subscribers Into Official Artist Channels". Baeble Music. Archived from the original on December 17, 2018. Retrieved December 16, 2018.
  3. ^ "Where to Watch Vevo Music Videos". Vevo. Retrieved May 22, 2021.
  4. ^ "Vevo to Shutter Its Apps and Website in Coming Weeks". Billboard. Retrieved May 29, 2018.
  5. ^ "Queen Rania calls on music world to support 1GOAL education campaign". December 10, 2009. Archived from the original on January 6, 2010. Retrieved September 3, 2015.
  6. ^ Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
  7. ^ a b "Vevo and Warner Music Group Announce Partnership". Warner Music Group. August 2, 2016. Retrieved January 4, 2017.
  8. ^ Carr, Austin (October 27, 2010). "Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos". Fast Company.com. Retrieved January 4, 2017.
  9. ^ "Universal's £1.2bn EMI takeover approved – with conditions". The Guardian. September 21, 2012. Retrieved September 21, 2012.
  10. ^ Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast. Retrieved September 16, 2013.
  11. ^ Sandoval, Greg (October 21, 2009). "Vevo negotiating with EMI and Warner Music". CNET. Archived from the original on August 11, 2012. Retrieved July 27, 2010.
  12. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, September 8, 2010
  13. ^ Flanagan, Andrew (August 13, 2015). "Vevo, Revivified, Looking to Strike a Deal with Warner Music Group", Billboard. Retrieved September 13, 2015.
  14. ^ "Vevo and Warner Music Group Announce Partnership". Vevo Digital. August 2, 2016. Archived from the original on January 20, 2018. Retrieved January 4, 2016.