Via Monte Napoleone

Via Monte Napoleone
Former name(s)Monte Napoleone
NamesakeMonte Camerale di Santa Teresa, a bank located on the street
TypePublic
Maintained byCity of Milan
Length350 m (1,150 ft)
AreaQuadrilatero della Moda
LocationMilan, Italy
Postal code20121
Nearest metro stationMontenapoleone, San Babila
Coordinates45°28′06″N 9°11′43″E / 45.46826°N 9.19520°E / 45.46826; 9.19520
West endVia Alessandro Manzoni
East endCorso Giacomo Matteotti
Other
Known forHigh fashion boutiques

Via Monte Napoleone, also spelled Via Montenapoleone, is an upscale shopping street in Milan, Italy, Europe's most expensive street and the second most expensive street in the world after Fifth Avenue in New York City (2023).[1] It is famous for its ready-to-wear fashion and jewelry shops, and for being the most important street of the Milan fashion district known as the Quadrilatero della moda, where many well-known fashion designers have high-end boutiques. The most exclusive Italian shoemakers maintain boutiques on this street.

In 2009, architect Fabio Novembre designed a months-long art installation, titled Per fare un albero, ‘To make a tree’ in conjunction with the city of Milan's Department of Design, Events and Fashion and Fiat — featuring 20 full-size fiberglass planter replicas of the company's 500C cabriolet along Via Monte Napoleone.[2]

In 2002, the Street Association started a media project[3] including the Radio and the Portal, in order to relaunch the Made in Italy brand. Sponsored by the Department of Fashion, Tourism and Major Events of the Municipality of Milan, Italy Fashion System, and Assomoda, today it is the first instrument of revival and information on Made in Italy worldwide.

  1. ^ "Via Monte Napoleone scala la classifica mondiale delle strade del lusso: seconda solo alla Fifth Avenue di New York".
  2. ^ Dave Pinter (August 14, 2009). "Fiat Greens a Milan Street With Car Shaped Planters". PSFK.com.
  3. ^ "via Montenapoleone - Made In Italy". Retrieved 2 April 2016.