Vic and Sade

Vic and Sade
Vic and Sade rehearsal; from left: Art Van Harvey, Bernardine Flynn, Paul Rhymer and Bill Idelson
GenreSituation comedy: Daily (1932), Weekly (1946)
Running time15 minutes (1932–44, 1945)
30 minutes (1946)
Country of originUnited States
Language(s)English
Home stationNBC, CBS, Blue, Mutual
TV adaptations1949 (NBC, as part of Colgate Theatre),
1957 (WNBQ, Chicago)
StarringArt Van Harvey
Bernardine Flynn
Bill Idelson
Clarence Hartzell
Created byPaul Rhymer
Written byPaul Rhymer
Recording studioChicago
Original releaseJune 29, 1932 –
October 26, 1946
Audio formatMono
Opening themeChanson Bohémienne
Sponsored byProcter & Gamble (15-minute shows)
Fitch Shampoo (30-minute shows)

Vic and Sade was an American radio program created and written by Paul Rhymer. It was regularly broadcast on radio from 1932 to 1944, then intermittently until 1946, and was briefly adapted to television in 1949 and again in 1957.

During its 14-year run on radio, Vic and Sade became one of the most popular series of its kind, earning critical and popular success: according to Time, Vic and Sade had 7,000,000 devoted listeners in 1943. For the majority of its span on the air, Vic and Sade was heard in 15-minute episodes without a continuing storyline. The central characters, known as "radio's home folks", were accountant Victor Rodney Gook, his wife Sade (Bernardine Flynn) and their adopted son Rush (Bill Idelson). The three lived in "the little house halfway up in the next block."[1]

  1. ^ Frank Buxton and Bill Owen, The Big Broadcast, p. 321, The Viking Press, 1972