Victoriana is a term used to refer to material culture related to the Victorian period (1837–1901).[1] It often refers to decorative objects, but can also describe a variety of artifacts from the era including graphic design, publications, photography, machinery, architecture, fashion, and Victorian collections of natural specimens.[2] The term can also refer to Victorian-inspired designs, nostalgic representations, or references to Victorian-era aesthetics or culture appropriated for use in new contexts [3]
The term "Victoriana" was coined in 1918, just before a wave of interest in Victorian objects and artifacts began in the 1920s. Another increased period of collecting of Victoriana emerged in the 1950s.[4] In 1951, the Festival of Britain commemorated the centenary of the Victorian era's first world's fair, the 1851 Great Exhibition held at the Crystal Palace.[5]
In the 1960s and 1970s, the eclectic character of Victorian era wood type inspired graphic designers like Seymour Chwast and Push Pin Studios.[6] Items such as Stevengraphs were popular collectable items during the revival of interest in Victoriana in the 1960s and 1970s.[7]
In the 1980s, Margaret Thatcher, then Prime Minister of the United Kingdom, promoted an interest in Victoriana by emphasizing "Victorian family values"[8] as part of a roadmap to cultural, moral, and economic improvement.[9]