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Video ethnography is the video recording of the stream of activity of subjects in their natural setting, in order to experience, interpret, and represent culture and society.[1][2] Ethnographic video, in contrast to ethnographic film, cannot be used independently of other ethnographic methods,[3] but rather as part of the process of creation and representation of societal, cultural, and individual knowledge.[4] It is commonly used in the fields of visual anthropology, visual sociology, visual ethnography and cultural studies.[5] Uses of video in ethnography include the recording of certain processes and activities, visual note-taking, and ethnographic diary-keeping.[6]
Video ethnography involves:
• Observation, including extensive filming of practitioners,
• Allowing practitioners to view the video recorded material and reflexively discuss their practice,
• Transforming practice through practitioner led change, and
• Building the capacity for the ongoing and critical appraisal of practice.
Video-ethnographic methods seek to foreground practitioner knowledge, expertise, and insight into the dynamics of their own work processes.[7] This is achieved by first talking with practitioners about their work and organizational processes, and by seeking an articulation of the social, professional, environmental, and organizational contingencies that both enable and constrain their practice. By allowing practitioners to discuss their practices in response to video footage clinicians and researchers gain insight into areas of practice that may be benefit from redesign. Video ethnography is contingent on the researcher gaining the trust of practitioners, on becoming familiar with the site and on being trusted to be present at time and in places where critical conducts are undertaken.
- ^ Schaeffer, Joseph H. "Videotape: New Techniques of Observation and Analysis in Anthropology." In Principles of Visual Anthropology, ed. Paul Hockings. Berlin: Mouton de Gruyter, 1995, 255.
- ^ Pink, Sarah. Doing Visual Ethnography. London: Sage Publications, 2007, 22.
- ^ Pink, Sarah. Doing Visual Ethnography, 21.
- ^ Pink, Sarah. Doing Visual Ethnography, 22.
- ^ Pink, Sarah. Doing Visual Ethnography, 9.
- ^ Pink, Sarah. Doing Visual Ethnography, 103.
- ^ Carroll, K. Iedema, R. Kerridge, R. (2008) Reshaping ICU ward rounds using video-reflexive ethnography. Qualitative health review. 18:3, pp: 380-390.