View-Master

View-Master
A View-Master Model G, introduced in 1962
TypeStereoscope
Inventor(s)William Gruber
CompanyMattel
CountryUnited States
Availability1939–present

View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.[1] It was originally manufactured and sold by Sawyer's.

The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small, high-quality photographic color images practical. Tourist attraction and travel views predominated in View-Master's early lists of reels, most of which were meant to be of interest to users of all ages. Most current View-Master reels are intended for children.[citation needed]

  1. ^ Mary Ann & Wolfgang Sell and Charley Van Pelt, "View-Master Memories" , M.A. and W. Sell, ISBN B0006S314I, 2000 Self-Published