Virgin Media Three

Virgin Media Three
CountryIreland
NetworkVirgin Media Television
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerVirgin Media Ireland
Sister channelsVirgin Media One
Virgin Media Two
Virgin Media More
Virgin Media Four
History
Launched1 January 2015; 9 years ago (1 January 2015)
(as UTV Ireland)
Former namesUTV Ireland (2015–2017)
be3 (2017–2018)
Availability
Terrestrial
SaorviewChannel 6
Streaming media
Virgin TV AnywhereWatch live (Ireland only)
Virgin Media PlayWatch live (Ireland only)

Virgin Media Three, also called Virgin Three,[1][2][3] is an Irish free-to-air television channel owned by Virgin Media Television.

The channel was first launched by Northern Irish broadcaster UTV Media on 1 January 2015 as UTV Ireland; it primarily carried programmes licensed from British broadcaster ITV, along with some local news and lifestyle programmes. In July 2016, after ITV plc acquired UTV's television business and ITV franchise, UTV Ireland was sold to Virgin Media Ireland and merged into its TV3 division; it was rebranded as be3 on 9 January 2017, which primarily focuses on programmes targeting women.

  1. ^ "New autumn schedule for rebranded Virgin Media TV". MediaHQ. 23 August 2018.
  2. ^ "This Morning (Virgin Three)". Sunday Independent (Ireland). 2 December 2018. Archived from the original on 25 December 2018. Retrieved 2 April 2023.
  3. ^ "Virgin Three Actual Frequency Info - Internet Satellite Database". iSatDB - Internet Satellite Database.